Reeddi
Reeddi
Reeddi was founded by Nigerian entrepreneur Olugbenga Olubanjo to address the persistent issues of unreliable electricity supply and poor access in underserved communities. Motivated by his own experiences growing up in Nigeria, he developed Reeddi Capsules as an affordable, clean, and portable energy solution that meets the most pressing energy needs of households and small businesses. The initiative was launched through his cleantech start-up, Reeddi Inc., with support from organisations like University of Toronto, which includes financial, technical, and advisory assistance.
Unlike traditional alternatives such as diesel generators, which are costly, noisy, and environmentally harmful, Reeddi Capsules provide a portable, renewable, and cost-effective solution powered by solar energy. This innovative model reduces energy costs by 40% while also minimising carbon emissions, addressing both economic and environmental challenges more effectively than conventional energy sources like charcoal and kerosene. Reeddi operates on a pay-as-you-go model, renting out fully charged 200W lithium battery capsules for an affordable daily rate to low-income households and businesses. Renting a capsule costs 800 naira (approximately $0.53) for a day or night rental period. Users pay a deposit upon receiving a capsule, which is refunded when they return it. The batteries are charged by solar energy at a central charging station and then distributed to Ambassadors (local representatives) who promote them within their communities. Users rent the batteries directly from these Ambassadors, ensuring convenient access to clean energy. This distribution process runs both in the mornings and evenings, to cater for diverse working schedules.
Reeddi Capsules provide reliable and affordable electricity to low-income households and small businesses, reducing dependence on expensive and hazardous energy sources like diesel generators. By lowering energy costs and ensuring uninterrupted power, the initiative enhances productivity, supports education, and enables economic opportunities for individuals who rely on electricity for work and daily activities. Additionally, the initiative has created local employment opportunities, particularly in distribution and maintenance, contributing to economic empowerment within these communities. The clean energy solution improves health outcomes by eliminating indoor air pollution from burning kerosene and other fuels for light, creating safer living environments for vulnerable communities.
By using solar power for recharging, Reeddi Capsules reduce reliance on fossil fuel-based energy sources like diesel generators, significantly cutting carbon emissions and air pollution. Additionally, by adopting a rental model instead of direct sales, Reeddi minimises material demand, aligning with circular economy principles. The solar panels used for charging are owned and managed entirely by Reeddi, installed on the rooftops of the company's central charging station. Reeddi operates the charging station independently, without involving any third parties, ensuring full control over energy production and distribution.
Reeddi’s success has been driven by a combination of innovative technology, affordability, and strategic partnerships. Support from organisations like the University of Toronto, recognition in global media such as TIME’s Best Inventions list and the Earthshot prize, and access to funding have significantly boosted its reach and impact. Additionally, the initiative’s user-friendly rental model and adaptability to local needs have made it a scalable and sustainable solution for energy access.
Reeddi has provided affordable, reliable energy to over 5,000 households and businesses across Nigeria, improving livelihoods and enabling economic activities in off-grid communities. Studies indicate that users experience up to a 30% reduction in energy costs compared to traditional alternatives like diesel generators.
The biggest obstacles to the continuity and upscaling of Reeddi include financial constraints, which limit its ability to expand infrastructure and reach new communities. Additionally, regulatory hurdles and the need for policy alignment in some regions pose challenges, as the lack of supportive frameworks for decentralized energy systems can slow implementation. Finally, local capacity building remains an issue, as there is a need for trained personnel to manage and maintain the systems as the initiative grows.
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